The course Creatività e Beni Culturali: una campagna generativa offerta dal progetto SACHER (Creativity and cultural heritage: a generative campaign offered by SACHER project), held by the professor Giovanni Emanuele Corazza of the Marconi Institute for Creativity of the Università di Bologna, organizes the final day of ideas presentation.

Italy has the most important cultural heritage in the world. But do we know how to benefit from that? 36 experts coming from the entire nation focused with the purpose of finding innovative and creative answers to this long-standing question, in the area of the SACHER project.

Using the theorical and methodological basis of the science of the creative thinking offered by the Marconi Institute for Creativity, the experts generated together 109 ideas for joining the cultural heritage with commerce, tourism, social and cultural responsibility.